Stuff I posted in "The Freelance Life"

Marketing you can measure

September
15
2010
OLYMPUS DIGITAL CAMERA

Acquiring new customers isn’t only tricky, it can be down right expensive. If you’re going to spend money on any marketing, shouldn’t you be able to tell if it’s working? Traditional advertising mediums are definitely feeling the pinch of the effect the world wide web has had on marketing. You only have to watch a few minutes of network television…

Determining client types

September
1
2010
sheep

Web clients fall into one of two basic camps — bulls and sheep. Those who just want someone to execute a very specific vision, and those others who want or need guidance and advice about what their needs really are. If you can identify which type you’re dealing with early enough, a ton of headaches can be avoided in the…

Another Birthday Introspection

August
21
2010
Pointing the Finger

Just as I did last year, I’ll use my birthday as an opportunity to scrutinize where I’m at in my two to five year plan. This year will be a little different, because now I have a roster of clients to help me put things in perspective. To my mind, I’ve improved a great deal at “digging my well”. Lining…

Keep your friends closer, and get over yourself

June
21
2010
Maria and I

Freelancing in web design can be lonely. Sometimes when you try to strike the perfect balance between making something beautiful with making something that communicates effectively, the result gets lop-sided because you can’t help but let yourself get in the way. Communicating ideas clearly necessitates the consideration of the widest possible audience. This is in direct conflict with the designer…

WordPress 3.0 will help turn-around time

June
19
2010
wordpress-150x150

WordPress 3.0 “Thelonious”, has been released today, and though everything that I’ve always loved about WP is still there, some great added functionality comes included right “out-of-the-box”. The best two things regarding all the new stuff, to me anyway, is how much time some of it will save me in front-end development, and how much more “on-the-fly” customization my clients…

Client Vendor Relationship

June
11
2010
client-vendor

This video never gets old for me, or for any freelancer I’m sure. I especially love the scowling chef at the end, no doubt a metaphor for bloodsucking lawyers that come to be necessary for the sake of reminding the client that they got a product and agreed to pay for it. “…what we need you to do, is show…